Objectives and Strategies
What are the company's main goals for digital marketing activities?
(Increase in Sales, Brand Awareness, Lead Generation, Engagement)
What digital marketing strategies are currently in use?
(SEO, Social Media Marketing, Email Marketing)
What are the KPIs (Key Performance Indicators) used to measure the success of digital marketing activities?
Competitor Analysis
Who are the main competitors in the company's industry?
What do the competitors do in social media and digital marketing that the company thinks is effective or interesting?
Target Audience
Who is the target audience for the company?
What are the main needs and preferences of your target audience in relation to the products/services offered by the company?
Current Presence on Social Media
On which social media platforms is the company currently present?
What is the current number of followers or fans on each platform?
What are the current results (such as engagements, shares, conversions) that the company has achieved through social media?
Content and Publications
What types of content does the company publish on social media?
How often does the company publish on social media?
Are the content created internally or externally?
Does the company have an editorial plan for social media content?
Social Media Advertising
Does the company currently invest in social media advertising? If yes, on which platforms?
What is the budget for social media advertising?
Interaction Management
How are interactions with followers/customers on social media managed?
What are the average response times?
Data Analysis
What tools or software does the company use to analyze and monitor the performance of social media and digital marketing?
What metrics are considered most important for the company?
Budget and Future Resources
What is the expected budget for digital marketing activities in the next 12 months?
The company intends to increase the amount of digital marketing personnel or to externalize some activities?
Future Objectives
What are the short, medium, and long-term objectives of the company for its presence on social media and digital marketing?
Sustainability
The company has considered the environmental aspect in its digital marketing activities? Is looking to reduce the environmental impact of its digital operations?
Resources and Technologies
Does the company have access to the necessary resources and technologies to implement an effective digital marketing strategy?
Regulatory Updates
How is the company addressing legal and regulatory changes related to online advertising and data management?
Internal Training and Development
The company invests in employee training to keep them up-to-date with the latest trends and digital marketing skills?
Mobile and App
Does the company have a mobile app or website optimized for mobile devices? How is the company addressing the increasing importance of mobile marketing?
Customer Feedback
How does the company collect and manage customer feedback on social media and digital marketing activities?
Sector Trends
Does the company know the emerging trends in digital marketing and social media? Has it a plan to adapt to these trends?
Long-Term Planning
What is the long-term vision for the company's online presence and digital marketing activities?
Geographic Area
What are the geographic areas of reference for the company?